What
is Pay Per Click Advertising or PPC?
Pay
Per Click Advertising is a type of search marketing where
advertisers pay a set amount every time a prospect clicks
on their ad. You ONLY pay when users visit your website from a paid advertising link. With PPC technology, you can start gaining traffic to your website in 15 minutes.
Some
search engines, such as Yahoo, Overture and Google specialize
in this type of advertising medium. This technique, also
called Pay-Per-Click (PPC) advertising is the cutting edge
of online advertising, allowing you to market your business
to the very people searching for your product or service;
no other advertising medium offers such flexibility.
PPC can help you gain instant traffic to your website if it is managed effectively. PPC can be used to increase sales, create product awareness, name branding, etc. Combining PPC advertising along with search engine optimization will give you maximum exposure you deserve.
How
Does Pay Per Click Advertising Work?
You create your ads - You create text ads and banner ads and choose keywords, which are words or phrases related to your business.
Your ads will appear on Google and Google partner sites. When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
You attract customers - People can simply click your ad from a banner ad or text ad. PPC can be used to increase sales, lead generation, name branding, product awareness, etc.
FAQ - Frequently Asked Questions
Where will my ads appear - Your
ads will appear on the first two pages of sponsored results
(along side or above search results)
on Google and Google partner sites.
Can I target my audience? - You
can target your audience by distance, city,
state and country.
How much does it cost? - A cost per click varies on different criteria such as time of the day, location, keyword, number of advertisers, etc. A CP (cost-per-click) can range from $0.10 to as high as $10.00 per click.
Will I know how much I spend per day? YES! You will receive a detailed report showing your cost per click for day, week or month.
When will my ads show up? Your ads will begin to show up within 15 minutes as soon as your ad is approved.
Is there a fee? - YES - We charge a set up fee and a 10% management fee.
How will I know how many visitors I get per day? We will add a real time visitor tracking scirpt to your website. These tracking script will help you monitor the number of visitors to your website by day, time, keyword, search engine, time spent on site, etc.
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