How to Improve your Rankings on Google - Search Engines - 

How to improve my rankings on Google - Search Engine Submission 101

Google is a fully automated search engine, which employs robots known as 'spiders' to crawl the web frequently and find sites for inclusion in the Google database or index. Google also allows for manual submission, but generally is not required. Google will normally find your website and index your website. The question is how does Google determine what website gets to be ranked #1 out of a zillion other web pages in terms of keyword or key phrase search.

Google uses a method called PageRank to rank websites. Like most major search engines, one of the most determining factors in ranking websites is the title. Google also looks at other several factors including links, keyword frequency and keyword density to rank web pages. Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query. 

Despite Google emphasizing link popularity, it also base ranking by the content of the page. It requires ALL the words in a query to be physically on the page to consider it a match. Therefore, be sure to use your Keywords or Key phrases on the page. Improving your ranking on Google will also depend on the text on your web pages. Google and most search engine spiders can't read images. In order to increase your ranking on Google, you need to add text to your pages. 

What is link popularity? Google says the best way to ensure that pages in your site are indexed is to build links to them. The more links that point at your pages, the more likely the page will be crawled or sometimes rank higher. Google emphasizes link popularity in ranking websites. Reciprocal links are text or banner links pointing to a web site, where in return that web site carries a similar text or banner link pointing to your web site. Improving your link popularity will also help improve your ranking on Google and other search engines.

The best way to ensure Google finds your site is for your page to be linked from lots of pages on other sites. Google's robots jump from page to page on the Web via hyperlinks, so the more sites that link to you, the more likely it is that we'll find you quickly...the better your chance of improving your ranking on Google.

Title Page - The <TITLE> tag of your Web page is arguably the most important HTML tag or element.  All the search engines consider the keywords in this tag and generally give those keywords a lot of importance in their ranking system. Improving your rankings on Google also involves placing emphasis on the <title> tag. Therefore, if you were to create one page with a keyword in the title tag, and another page with the same keyword in the body tag, the one with the keyword in the title will rank higher in most engines. A good web title should contain no more than 6 to seven words. Click here to learn more on how to write an effective page title.