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What is Google? Google, a popular search engine, is a tool for finding resources on the World Wide Web. Google scans web pages to find instances of the keywords you have entered in the search box. Source

What is Google Advertising? Allows you to buy advertising on the Google search engine, or on other sites through its AdSense program. Source

What is a Google Advertising Professional? A Google Advertising Professional is an individual or a company that has met the criteria and guidelines as defined by Google. A Google advertising professional will help you manage your pay-per-click program and follow rules and regulations.. 

A Google Advertising Professional must take and pass an online exam. Once he passes the exam, he is allowed to display the qualified Google Advertising Professional logo on his site that can be verified.

Google announced the launch of some new AdWords tools designed to assist webmasters and search engine marketers in creating efficient and effective ad campaigns (Pay-Per-click). The program, called Google Advertising Professionals, was "designed for professionals who currently manage or want to manage multiple AdWords client accounts, the Google Advertising Professionals program can help you become a more successful ad manager - for almost next to nothing."

Google Advertising VS Search Engine Optimization - Google advertising allows you to buy advertising on the Google search engine, or on other sites through its AdSense program. You pay per every lick to your website from text ads displayed on Google or it's partner network. Search Engine Optimization refers to the process of modifying and marketing a website for higher rankings in search engine results (natural listings). Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listings.

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"Attaining top positions on search engines is more cost-effective than a Yellow Page or Directory listing."

FREE SEARCH ENGINE SUBMISSION REPORT
Is your website listed at the top of major search engines or are your competitors?
FIND OUT FREE

Search engine submission is the "act of submitting your website to search engines". Simply submitting your website to search engines is not enough. You will need to optimize your website for certain keywords or key phrases to get higher rankings.

  • Attaining top positions on search engines with relevant keywords or key phrases can dramatically increase your website traffic, hence, more sales.

  • If your website meets the criteria that search engines are looking for then your website will get higher rankings than your competitors. Do you know the criteria that search engines use to rank websites?

  • The number one most effective and efficient way to find customers online is through search engines.
  • The number one most effective and efficient way for potential customers to find you is through search engines.

This is the logo that you receive when you meet the requirements to attain Qualified status. Once you pass the exam and complete the other requirements, your Google Advertising Professional Logo and instructions on using it will be available on the Pro Center page of your My Client Center. You may use the logo to show off your Qualified status on your website and in your marketing materials as outlined in Google's Rules of Use.

To become a Qualified Google Advertising Professional, you'll need to accomplish the following:

Sign up for the program successfully and be in good standing. This means that you've accepted the Rules of Use and aren't in violation of them.
Manage at least one AdWords account (yours or someone else's) in My Client Center for 90 days. This timeframe begins after you sign up for the Google Advertising Professionals program.
Build and maintain at least US$1,000 total spend for your or your team's My Client Center account during the 90-day period.
Pass the Google Advertising Professional Exam. - Google

 


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